Current:Home > InvestPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -Wealth Legacy Solutions
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
EchoSense Quantitative Think Tank Center View
Date:2025-03-11 08:06:17
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (1859)
Related
- Skins Game to make return to Thanksgiving week with a modern look
- AJ Allmedinger wins at Charlotte; Kyle Busch, Bubba Wallace eliminated from NASCAR playoffs
- Spielberg and Tom Hanks' WWII drama series 'Masters of the Air' gets 2024 premiere date
- California governor vetoes magic mushroom and caste discrimination bills
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Saudi Arabia formally informs FIFA of its wish to host the 2034 World Cup as the favorite to win
- ‘Priscilla’ movie doesn’t shy away from Elvis age gap: She was 'a child playing dress-up’
- Israel intensifies Gaza strikes and battles to repel Hamas, with over 1,100 dead in fighting so far
- Small twin
- From Coke floats to Cronuts, going viral can have a lasting effect on a small business
Ranking
- Current, future North Carolina governor’s challenge of power
- Louisiana officials seek to push menhaden fishing boats 1 mile offshore after dead fish wash up
- Oklahoma, Brent Venables validate future, put Lincoln Riley in past with Texas win
- 49ers prove Cowboys aren't in their class as legitimate contenders
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- Sister Wives' Christine Brown Says She's So Blessed After Wedding to David Woolley
- Two Husky puppies thrown over a Michigan animal shelter's fence get adopted
- Students building bridges across the American divide
Recommendation
This was the average Social Security benefit in 2004, and here's what it is now
‘Without water, there is no life’: Drought in Brazil’s Amazon is sharpening fears for the future
AJ Allmedinger wins at Charlotte; Kyle Busch, Bubba Wallace eliminated from NASCAR playoffs
Two wounded in shooting on Bowie State University campus in Maryland
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
FBI warns of rising elder fraud crime rates as scammers steal billions in savings each year
Panthers OL Chandler Zavala carted off field, taken to hospital for neck injury
Week 6 college football winners, losers: Huge wins for Alabama and Oklahoma highlight day